Sales of "Awaji Uzusuke" Charity Keychains Begin Saturday, July 25

July 18, 2026

About the "Awaji Uzusuke" Charity Keychain

A special charity keychain has been created to support the World Heritage designation of the “Naruto Whirlpools.”

The character featured on this product, “Awaji Uzusuke,” was created by Satoshi Matsushima of the male idol group “timelesz” after he witnessed the whirlpools of the Naruto Strait firsthand and was inspired by their majestic sight. The design embodies Mr. Matsushima’s strong desire to contribute to the site’s designation as a World Heritage Site.

Some of the materials used in this product are plastic collected from the beaches of Minami-Awaji City. It is an upcycled product that helps protect the global environment while showcasing the charm of the local area.

A portion of the proceeds from the sale of this product will be donated to the “Awaji Island Residents’ Association for the World Heritage Designation of the Uzu-shio,” an NPO, to support its efforts to promote the site’s designation as a World Heritage Site. We sincerely look forward to your visit.

A Request Regarding Your Purchase

To ensure fair distribution to as many customers as possible, we have established the following sales rules. Please be sure to review them when you visit our store.

Available exclusively at retail stores on Awaji Island (not available for online purchase)
Limited to two per person
We do not accept advance reservations or hold requests by phone.
We strictly prohibit purchases made for the purpose of resale.